breathe in for luck

psychotherapy:

Buying stuff can be disappointing. After swallowing the hype, checking out the options and trolling for bargains, finally you’ve got it; your brand new whatever-it-is.

Before long, though, the excitement fades. Your whatever-it-is isn’t so great any more. They’ve brought out a newer model with more features and anyway you’ve seen it cheaper elsewhere. It’s happened to all of us.

Psychological research tells us that this disappointment is particularly pronounced when people buy things like mp3 players or watches, compared with experiences like vacations or concert tickets.

In a new series of studies, published in the Journal of Personality and Social Psychology, Carter and Gilovich (2010) explore six reasons that material purchases are less satisfying than experiential purchases, and what we can do about it…